Master in Major In Marketing

Tuition comes to 13,779 USD per year, while applications for the Sep 2026 intake are open until Aug 31, 2026.

Graduates from this major emerge as professionals equipped to bridge the gap between human consumer insight and rigorous data-driven business strategy. Whether pursuing roles in customer experience design, digital growth, revenue management, or brand development, alumni are prepared to navigate the complexities of modern, fast-paced markets where AI and digital platforms demand proof of impact.

This programme is tailored for students aiming to influence profitability and growth within diverse sectors, including international corporations, consultancies, and public or non-profit organisations. By fostering a blend of qualitative empathy and quantitative analytical rigour, the curriculum ensures that students can articulate the value of marketing initiatives to stakeholders across finance, sales, and product teams.

Distinctive Focus on Applied Business Intelligence

Rather than treating marketing as a purely creative endeavour, this major treats it as a core economic function. Students engage in research-based, hands-on learning that emphasises:

• Quantitative and qualitative methods to interpret market trends.
• Strategic decision-making regarding pricing, positioning, and go-to-market execution.
• Measurement and experimentation to improve customer journeys and digital performance.
• Ethical leadership, sustainability, and data privacy in modern marketing operations.