Master in Marketing And Customer Experience

Tuition fees are 17,000 GBP per year. Applications for the Sep 2027 intake are open until Aug 31, 2027.

In an era where brand loyalty is increasingly fragile, the intersection of marketing strategy and customer experience (CX) has become the primary battleground for business growth. This professional development suite addresses the critical challenge of how organizations can transcend transactional relationships to build lasting value through digital engagement and strategic service design.

Designed for both marketing specialists and professionals from adjacent fields, these programmes provide a practical toolkit for navigating modern commercial landscapes. Participants move beyond theoretical frameworks to engage with:

• Data-driven decision-making using actionable marketing metrics.
• The orchestration of memorable, omnichannel customer journeys.
• Strategic execution of digital marketing campaigns and large-scale events.

By leveraging a hybrid delivery model, the programme fosters a collaborative environment where peer-to-peer learning bridges the gap between academic research and real-world application, ensuring that professionals can immediately implement new strategies within their respective organizations.