Master in Marketing and Data Intelligence

Erasmus University Rotterdam is a research-led institution known for its global outlook and practical approach to education. Located in the dynamic port city of Rotterdam, the university blends rigorous academics with strong connections to industry and public sector partners. Prospective international students will find a diverse campus community and programmes that stress critical thinking, evidence-based decision making, and societal impact across business, social sciences, law, medicine, and the humanities.

Founded in 1913 and named for the humanist Erasmus, the university offers a broad portfolio of undergraduate and graduate programmes with an emphasis on cross-disciplinary learning. With approximately 22,000 students and a significant international cohort, Erasmus supports English-taught degrees, research-driven learning, and practical projects linked to the citys economic and cultural landscape. Students benefit from partnerships with businesses and NGOs, which enhance internships, applied research, and career pathways.

Student life in Rotterdam combines urban opportunities with close campus communities and student associations that facilitate integration and professional development. International applicants should explore programme requirements, English proficiency criteria, and scholarship options. Career services offer CV support, employer events, and guidance for internships and graduate roles, helping students translate academic experience into meaningful careers both in the Netherlands and internationally.

The Master in Marketing and Data Intelligence at Erasmus University Rotterdam is a 2-year master's degree for individuals who want to leverage data in decision-making. This part-time, English-taught program is ideal for those who thrive in data-driven environments and seek to enhance their marketing expertise.

The curriculum includes data analysis, marketing strategies, and the application of AI in marketing. Students engage in practical projects, applying theoretical knowledge to real-world challenges and developing essential skills in data analysis and marketing.

Graduates can pursue roles such as Marketing Analyst, Data Scientist, Digital Marketing Manager, and Brand Strategist. They will find opportunities in sectors like technology, retail, and consulting, with transferable skills that allow them to adapt to different industries and career paths.