Master in Marketing Automation

By configuring live accounts on platforms like User.com, PushAd, or Sales Manago, participants move beyond theory to master the command centers that drive modern digital growth. This intensive two-day workshop is designed to turn marketing and sales professionals, SMEs, and digital entrepreneurs into architects of automated customer journeys. Instead of merely discussing concepts, attendees work directly under expert supervision to build functional automation scenarios—from cart recovery paths and product recommendation engines to complex lead-scoring funnels.

A Strategic Approach to Digital Efficiency

The curriculum emphasizes the tangible impact of automation on both B2B lead generation and B2C e-commerce conversion. By integrating tools with content management systems like WordPress and leveraging data layers, participants learn to bridge the gap between technical configuration and business outcomes. This course is built for those who need to optimize their time, personalize communication at scale, and implement data-driven strategies that effectively lower customer acquisition costs while boosting overall marketing ROI.