Master in Social media marketing

Tuition fees are 2,700 EUR per year.

Uniwersytet WSB Merito Torun offers a master's programme in Social media marketing, delivered in English in Warszawa, Poland, over two years, with a yearly tuition of EUR 2700. The curriculum covers personal branding, management within the digital economy, online security, and the design of digital marketing initiatives. Students also study the legal aspects of digital transformation and build skills in creating digital trends for marketing strategies. The programme addresses comprehensive management of advertising and communication campaigns, and introduces tools associated with mental toughness training as part of its broader professional development content. Social media marketing as a field sits at the intersection of communications, marketing, and technology, requiring familiarity with platform algorithms, audience analytics, content strategy, and brand positioning. Graduates of programmes in this area typically pursue careers as social media managers, digital marketing specialists, brand strategists, and communications consultants, working either in-house for companies or within marketing and advertising agencies. Given the pace of change in digital platforms and online security concerns, coursework that combines marketing strategy with legal and security awareness reflects a practical response to the demands employers place on digital marketing professionals. WSB Merito's Warszawa location places students within Poland's capital, a hub for marketing agencies, corporate headquarters, and digital businesses, offering context for internships and early-career opportunities in the sector alongside the two-year academic programme.