Bachelor in Marketing BA (Hons) / FdA

Tuition fees for Bachelor in Marketing BA (Hons) / FdA are 22,522 USD per year.

The programme runs over three academic years for the BA (Hons) option, with an optional fourth year if you choose to undertake a paid work placement. Year 1 delivers the core foundations, Year 2 builds on those with specialist topics, and Year 3 culminates in advanced modules and a final project, while the placement year adds real-world experience.

The Content Creation module introduces students to visual communication techniques and students develop practical skills using industry-standard software to produce promotional material for digital platforms. Alongside this, modules such as Essentials of Marketing, Artificial Intelligence in Marketing and Digital Influence and Social Media develop a blend of strategic thinking and technical ability, preparing graduates for the fast-moving marketing sector.

Accredited by the Chartered Institute of Marketing and the Digital Marketing Institute.

University College Birmingham, established in 1957 and located in the vibrant city of Birmingham, is a professionally oriented institution with a strong focus on applied learning and employability. Hosting around 7,500 students, including approximately 1,400 from outside the UK, the college is known for practical courses in business, hospitality, engineering and the creative industries that prepare graduates for immediate entry into the workforce.

Teaching at University College Birmingham emphasizes industry relevance, hands-on projects and close links with employers. Small class sizes and career-focused modules support skill development from day one, while staff with professional experience provide mentoring and guidance. Students benefit from city-centered placements, enterprise initiatives and opportunities to gain professional qualifications alongside academic study.

International students will find tailored support for admissions, English language development and transition to student life in the UK. Central Birmingham offers extensive cultural and transport connections, affordable accommodation options and diverse internship possibilities across the West Midlands. The college also provides careers services, student wellbeing resources and practical advice on visas and part-time work, helping learners move confidently from study into rewarding careers.