Bachelor in Marketing Ba Hons

The application deadline for the Sep 2026 intake is Aug 31, 2026, and tuition comes to 23,546 USD per year.

De Montfort University (DMU) is established as a highly commended institution for business education, recognised globally for its commitment to employability, sustainability, and an inclusive, forward-thinking curriculum. The Marketing BA (Hons) is designed for students who want to turn ideas into tangible impact, mastering the tools and strategic models that allow brands to connect, communicate, and innovate in a rapidly shifting global landscape.

A Digital-First, Industry-Integrated Experience

This programme stands out for its unique block teaching approach and a curriculum that mirrors the real-world demands of modern marketing. You will move beyond traditional theory to develop proficiency in data-driven decision-making, content creation, and campaign strategy. The course is deeply embedded in industry practice, offering:

• Professional Accreditation: Accredited by the Chartered Institute of Marketing (CIM) via the Graduate Gateway, providing exemptions toward professional qualifications.
• Live Client Projects: Engage with real-world challenges through the DMU BizSpark Challenge and consultancy-style briefs for external organisations.
• State-of-the-Art Facilities: Access to dedicated marketing labs, analytics software, and a Bloomberg-equipped trading floor.
• High Employability: A focus on practical skills that has helped students secure placements at global brands like Samsung, PwC, Honda, and Rolls Royce.

By blending creative storytelling with analytical rigour, this degree equips you to use marketing as a force for good, driving growth and positive change in a sustainable, connected world.

De Montfort University (DMU) in Leicester, United Kingdom, offers a lively, student-centered environment since its formation as a modern university in 1992. With around 29,000 students and approximately 2,700 international students, DMU combines a broad portfolio of undergraduate and postgraduate programs with an emphasis on employability and industry engagement. The Leicester setting provides affordable living, cultural diversity and good transport links to major UK cities.

DMU's courses span arts, design, business, engineering, health and more, with practical learning embedded through industry projects, placements and live briefs. Research and applied work support curriculum development and student opportunities to collaborate with local and international partners. The university provides career services, entrepreneurship support and tailored advice for international students to help with internships and graduate roles.

Campus life at DMU emphasizes inclusivity and hands-on experience, with student societies, support networks and dedicated international student teams. Facilities include modern learning spaces, specialist labs and creative studios. Prospective international students can expect a balance of academic support and practical preparation for global careers, making De Montfort a practical choice for those seeking a career-focused UK university experience.