Master in Marketing, Consumption and Society

The University of Limerick, founded in 1972 and located on a scenic riverside campus in Limerick, Ireland, is known for combining high quality teaching with strong industry engagement. With about 16,300 students including some 2,700 international learners, the university offers a broad portfolio of programs across arts, business, engineering, science, health and education. Its compact campus and emphasis on experiential learning create a supportive environment for academic and personal development.

Students benefit from practice-oriented study, extensive placement options and partnerships with local and international employers that help translate classroom learning into real-world skills. The university’s 151 programs provide flexible pathways at undergraduate and postgraduate levels, while research activity and innovation hubs support entrepreneurship and graduate employability. Campus life balances academic support with opportunities for clubs, sport and cultural engagement.

International students find dedicated services for admissions, visas, accommodation and integration, plus strong career support through co-op placements and industry links. Limerick’s location offers the advantages of a lively regional city with good transport to major Irish centres. Graduates typically pursue careers in industry, research or professional practice, benefitting from the university’s practical focus and global outlook.

The Master in Marketing, Consumption and Society at the University of Limerick is a one-year Master's degree for graduates interested in marketing's impact on society. It focuses on critical thinking and applied skills, preparing students for a successful marketing career.

The curriculum includes modules like Marketing Theory, Consumption & Consumer Culture, and Digital and Social Media Marketing, with hands-on learning through live projects and collaborative activities. Students develop skills in decision-making, creativity, and research methodologies.

Graduates can pursue roles as Marketing Managers, Brand Managers, Digital Marketing Specialists, and Consumer Insights Analysts in public sector marketing, creative marketing, and market research. They acquire transferable skills, enabling them to adapt to various industries and career paths.