Master in Marketing

The Chinese University of Hong Kong, Shenzhen offers a modern research university experience on a large, green campus in the rapidly growing city of Shenzhen. Built with a vision to blend tradition and innovation, CUHK-Shenzhen provides a comprehensive range of programs and facilities designed to support academic excellence, research collaboration and international exchange. The campus includes dining halls, student hostels, sports facilities and extensive academic resources to support daily life and study.

CUHK-Shenzhen emphasizes scholarship and student support, with a range of admission and ongoing awards for academic achievement and leadership. International applicants are considered for multi-year entry scholarships and a variety of bursaries, while provincial and city-sponsored scholarships further expand funding opportunities. The university also runs mentorship and work-study programs that help students gain experience and supplement living expenses.

Student life benefits from Shenzhen’s vibrant economy, cultural diversity and coastal leisure, offering easy access to internships, industry partnerships and a lively urban scene. Over 30 student societies, regular cultural events and well-equipped sports facilities create a balanced campus experience. For international students seeking strong academic support, scholarship options and proximity to industry in one of China’s most dynamic cities, CUHK-Shenzhen presents an attractive, future-focused choice.

The Master in Marketing at The Chinese University of Hong Kong, Shenzhen is a 2-year program that equips students with in-depth knowledge in managerial and AI marketing. This degree is for students who want to meet the challenges of rising demand for high-caliber marketing professionals in the digital era.

The curriculum covers modern marketing theory, the latest information technology, and artificial intelligence for marketing practice. Students develop analytical and quantitative techniques, learn to adapt marketing strategies in a global environment, and understand corporate social responsibility. They also demonstrate effective leadership skills and life-long learning capability.

Graduates can pursue careers as Marketing Managers, Brand Managers, Digital Marketing Specialists, Market Research Analysts, or Marketing Directors in various industries, including advertising, retail, and finance.