Master in Marketing

The application deadline for the Sep 2027 intake is May 4, 2027; the tuition fee is 318,000 HKD per year.

The Master in Marketing at HKU Business School is a 1-year program for students who want to excel in marketing. It's taught in English and helps students develop a strong foundation in marketing principles.

The curriculum covers key subjects like market research, brand management, and digital marketing. Students will develop skills in data analysis, campaign planning, and team management, with hands-on projects to apply their knowledge.

Graduates can pursue careers as Marketing Managers, Brand Consultants, Digital Marketing Specialists, Market Researchers, or Product Managers, working with top companies in the industry.

HKU Business School, based at the University of Hong Kong, is a leading business faculty with a clear Asia and global focus. The School attracts high-achieving students from around the world and offers undergraduate and postgraduate programs designed to develop business leaders equipped for the evolving Asia-led global economy. Its international faculty and diverse student body create a dynamic learning atmosphere grounded in regional expertise.

The School provides a range of programs including a full-time MBA, international MBA offerings in collaboration with prominent partners, and executive education. Rankings and accreditations reflect its academic strength and industry relevance, while exchange and dual-track options enable students to study at partner institutions such as London Business School, Columbia Business School, and Fudan University. Practical learning, case studies, and industry engagement are core elements of the curriculum.

International students benefit from HKU Business School's strong connections across Greater China and the wider Asia-Pacific region, extensive career support, and opportunities for internships with multinational firms. Prospective applicants should consider program specializations, language and residency requirements, and available scholarship options. The School's emphasis on global perspective with an Asian lens makes it attractive for students seeking regional insight and international career pathways.