Master Mode — Mode

Universite Lumiere - Lyon 2, located in Lyon, France, offers a Master Mode program centered on the discipline of fashion studies. Fashion as a field of study bridges creative design practice with the cultural, economic, and industrial dimensions of the clothing and textile sectors. Students typically explore the history and sociology of dress, trend analysis, textile materials, garment construction principles, and the branding, marketing, and retail mechanisms that bring fashion products to market. Depending on the orientation of the program, coursework may also address sustainability in fashion production, digital communication for fashion brands, buying and merchandising, or the management of fashion houses and independent labels. Programs in this discipline usually blend theoretical study, covering consumer behavior, fashion history, and industry structure, with more applied work such as case studies of fashion brands, collection analysis, or projects tied to marketing and communication strategy. Because the fashion sector spans design, production, distribution, and media, students often develop skills in project management, visual communication, and market analysis alongside subject-specific knowledge of the fashion industry. Career paths associated with this field include roles in fashion brand management, buying, product development, fashion communication, trend forecasting, retail management, and marketing within apparel and luxury goods companies. Instruction is delivered in French. The Master Mode is a two-year master's degree beginning in September, with yearly tuition of 250 EUR. It suits students who already hold a first degree touching on design, marketing, textiles, or a related field and who want to specialize in the fashion sector.