Master's in Business Administration - Marketing

Murray State University has consistently prioritized excellence in education, fostering a dynamic learning environment that encourages students to pursue their passions and achieve their academic and professional goals. With a diverse range of undergraduate and graduate programs, Murray State University emphasizes hands-on learning experiences, providing students with the practical skills and knowledge necessary to succeed in their chosen fields. At Murray State University, students benefit from the university's commitment to personalized education and a supportive campus culture. With dedicated faculty members and a variety of resources, including research opportunities and state-of-the-art facilities, students are equipped with the tools and guidance they need to thrive academically and personally. The university's vibrant campus life, which includes numerous student organizations, cultural events, and athletics programs, fosters a strong sense of belonging and encourages students to engage with their peers and the broader community. Murray State University's emphasis on academic excellence, combined with its focus on holistic student development, makes it an outstanding choice for those seeking a well-rounded and enriching higher education experience.

The online Master of Business Administration (MBA) in Marketing at Murray State University helps students advance their knowledge in traditional and digital advertising strategies. You will study messaging and marketing platforms — from traditional to digital — plus analyze case studies focusing on contemporary issues and challenges. The relevant core curriculum helps you develop essential skills in accounting, business analytics, managerial economics, corporate finance and more. Our capstone course will strengthen your background in strategic management. This program is designed for your success. That’s why we include free, prerequisite courses in accounting and economics, which can be completed concurrently with core coursework. Regardless of your undergraduate background, these prerequisites empower you with valuable insight in these key areas prior to learning more rigorous quantitative material.