Master in Consumer Marketing (MSc Business Administration)

The University of Amsterdam (UvA), founded in 1632 and located in the heart of Amsterdam, is one of the Netherlands’ most prestigious research universities. As a large, internationally oriented institution, UvA offers a wide range of programs across faculties such as humanities, social and behavioural sciences, economics and business, science, law, medicine and dentistry. Its metropolitan setting and historic campus combine with modern facilities to support a vibrant academic community.

UvA enrolls tens of thousands of students and provides hundreds of master’s and bachelor’s options, including many English-taught programs and research opportunities across more than 20 priority areas. The university’s strengths include interdisciplinary research institutes, strong international collaborations and a focus on societal impact. Students can access specialized research centres, internships in Amsterdam’s dynamic job market, and study abroad options via established exchange networks.

International applicants benefit from extensive support services, clear admissions guidance and housing assistance through university and partner residences. Studying in Amsterdam offers cultural diversity, excellent public transport and a creative, innovative urban environment. Graduates from UvA move into careers in academia, public service, business and the arts, drawing on the university’s rigorous training, research reputation and global connections.

The Master in Consumer Marketing is a 2-year program at the University of Amsterdam. It's for students who want a Master's degree in Business Administration and are interested in marketing. This program helps you understand consumers and create effective marketing strategies.

The curriculum covers consumer characteristics, behaviors, and motivations. You'll learn how to develop marketing strategies based on consumer insights and gain hands-on experience in marketing research and analysis. You'll also study how to apply marketing concepts to real-world problems.

After graduating, you can work as a Brand Manager, Marketing Researcher, Product Manager, or Marketing Consultant. You can work in various industries, such as retail, advertising, or market research. Potential employers include multinational companies, marketing agencies, or startups.