Master in Marketing

Luiss University in Rome, founded in 1974, is a private institution renowned for its focus on social sciences, law, economics, business and international relations. Serving nearly 10,000 students, Luiss blends rigorous academic training with strong industry ties, offering a compact set of specialized programs (around 13 prominent offerings) that emphasize critical thinking, policy analysis and managerial skills. Its Rome location provides proximity to public institutions, multinational firms and a dynamic cultural scene.

The university’s educational model combines classroom instruction with internships, entrepreneurship labs and real-world projects that connect students with employers and international partners. Interdisciplinary study and small seminars are core features, enabling direct interaction with faculty and practitioners. Luiss fosters leadership, ethical reasoning and a global outlook through partnerships with universities and organizations worldwide.

For international students, Luiss offers an intensive, career-oriented environment in the heart of Italy’s capital. Support services help with admissions, language tutoring and internship placement while campus activities and professional networks enhance employability. Luiss is well suited to students seeking a focused education in social sciences with clear pathways into business, law, public service and international careers.

The Master in Marketing is a 2-year Master's degree for students who want to build strong brands and influence buying decisions. This program is taught in English at Luiss University in Rome, Italy, and is open to students with a Bachelor's degree.

The curriculum covers marketing fundamentals, consumer behaviour, marketing communication, branding, marketing analytics, and neuromarketing. Students will develop technical skills and creativity through practical and experiential learning, applying theoretical knowledge to real-life situations.

Graduates of this program can pursue careers as Brand Managers, Marketing Managers, Market Research Analysts, Digital Marketing Specialists, or Advertising Managers in industries such as consumer goods, finance, or technology, working for companies like multinational corporations, advertising agencies, or startups.