Master's in Marketing

Luiss University (Libera Università Internazionale degli Studi Sociali Guido Carli) is a prestigious private university located in Rome, Italy. Established in 1974, it is renowned for its focus on social sciences, including law, economics, business, political science, and international relations. Luiss stands out for its innovative educational model, which combines academic excellence, industry connections, and a global perspective. The university fosters strong links with the business community, offering extensive internship opportunities and a highly international environment, with partnerships across leading institutions worldwide.

The Master's in Marketing provides a comprehensive preparation that integrates marketing fundamentals with the latest trends, giving students the tools they need to build and manage strong brands, communicate effectively with different market segments and influence buying decisions. The curriculum covers both traditional topics - such as consumer behaviour, marketing communication and branding - and cutting-edge topics such as marketing analytics and neuromarketing. Teaching takes a practical and experiential approach, applying theoretical knowledge to real-life situations. This methodology enhances technical skills and stimulates creativity and innovation, key elements in standing out in a competitive marketplace.

Luiss University is dedicated to preparing future leaders equipped with the skills and knowledge to excel in an ever-evolving global landscape. Its curriculum emphasizes interdisciplinary learning, critical thinking, and practical experience, blending traditional academic approaches with modern, innovative methods. Luiss places a strong focus on entrepreneurship and leadership, empowering students to tackle complex challenges and drive meaningful societal change. With state-of-the-art facilities, a vibrant campus life, and access to a network of international partners, Luiss provides a world-class education that shapes forward-thinking professionals ready to impact industries and communities globally.