Master in Marketing

Uppsala University, founded in 1477 and based in the historic city of Uppsala, is Sweden's oldest university and a leading global research institution. With about 50,000 students, including roughly 6,000 international learners, the university offers a broad portfolio of 119 programs across the sciences, humanities, social sciences, and professional fields. Uppsala combines centuries of academic tradition with modern research facilities and a strong commitment to societal impact and sustainability.

The university is known for rigorous research, collaborative projects, and an inspiring campus life set amid cultural and scientific landmarks. Students benefit from extensive academic support, research-led teaching, and numerous student organizations that enrich personal and professional growth. Uppsala's partnerships with industry, public institutions, and international universities create pathways for internships, exchange, and postgraduate research.

International students find Uppsala welcoming, with services for housing, language development, and integration into Swedish academic life. The university's focus on sustainability and community engagement provides opportunities to work on real-world challenges through coursework and extracurricular initiatives. Graduates gain a qualification respected worldwide, practical experience, and access to a vibrant alumni and research network.

The Master in Marketing at Uppsala University is a 2-year degree for students who want to learn about markets and how to analyze them. This program helps students understand the factors that affect markets and prepares them for roles like account manager or brand manager.

The curriculum includes courses on understanding different types of markets, product and service creation, and value creation. Students take common courses and courses specific to their specialization, and they have the option to study abroad or do an internship. The final semester is devoted to thesis work.

After completing this program, students can work as account managers, business developers, analysts, brand managers, or consultants. They can work in various industries, including marketing and business development, and can be employed by companies or work as academic researchers.