Master in International Marketing

At Birkbeck, University of London, tuition comes to 21,120 GBP per year; applications for the Oct 2027 intake are due by Jan 26, 2027.

The Master in International Marketing is a one-year program at Birkbeck, University of London, that helps students develop insights into marketing decision-making in a global cultural context. This Master's degree is for students who want to gain in-depth knowledge of marketing practice. The main advantage of this program is that it provides a comprehensive understanding of the global context.

The curriculum covers modules like Consumer Behaviour and Brand Management, alongside International Business Ethics and International Marketing. Students will gain in-depth knowledge of marketing practice and link theory and practice to identify ethical practice and engage in critical thinking. The program is accredited by the Chartered Institute of Marketing.

Graduates of this program can pursue careers as International Marketing Managers, Brand Managers, Consumer Behaviour Analysts, Marketing Researchers, or Global Marketing Consultants. They can work in industries like marketing, advertising, and international business, and can be employed by organizations like multinational corporations, marketing agencies, and consulting firms.

Birkbeck, University of London, a public research university in London, offers you a unique opportunity to study in the heart of the city. As a working professional or adult learner, you'll appreciate the flexible study options, including evening teaching. This institution stands out for its research focus, accessibility, and diverse student body.

Birkbeck has 441 programs available, covering arts, humanities, law, science, social sciences, business, and psychology. Specifically, the university's research strengths lie in Arts and Humanities, Social Sciences, and Psychology. You can explore different fields, from business to medicine, and take advantage of the university's strong research-intensive environment.

As a student, you'll be based in Bloomsbury, with access to the university's main campus, as well as satellite campuses in Stratford, Hackney, and East London. You'll be part of a diverse student population of 13,937, including 1,270 international students from over 120 countries. London's vibrant cultural and social scene is at your doorstep, providing many opportunities for work experience, networking, and cultural exploration.