Master in Marketing Analytics

Applications for the Oct 2027 intake are open until Jan 26, 2027, while the tuition fee is 21,120 GBP per year.

The Master in Marketing Analytics at Birkbeck, University of London is a 1-year program for students who want to gain expertise in data analytics and digital marketing. This Master's degree helps you develop skills in technical and quantitative modules, as well as marketing and social media.

The curriculum includes practical sessions on data analytics, simulation, and statistical data analysis exercises using brand datasets and analytical tools. You will learn to apply data analytics and technology to real-world marketing practices, and develop skills in valuation techniques, digital marketing modeling, and social media analysis.

After completing this program, you can pursue careers as a Marketing Analyst, Data Analyst, Digital Marketing Specialist, Brand Manager, or Social Media Manager. You will be able to work in various industries, including marketing, advertising, and e-commerce, and with employers such as marketing agencies, retail companies, and financial institutions.

Birkbeck, University of London, a public research university in London, offers you a unique opportunity to study in the heart of the city. As a working professional or adult learner, you'll appreciate the flexible study options, including evening teaching. This institution stands out for its research focus, accessibility, and diverse student body.

Birkbeck has 441 programs available, covering arts, humanities, law, science, social sciences, business, and psychology. Specifically, the university's research strengths lie in Arts and Humanities, Social Sciences, and Psychology. You can explore different fields, from business to medicine, and take advantage of the university's strong research-intensive environment.

As a student, you'll be based in Bloomsbury, with access to the university's main campus, as well as satellite campuses in Stratford, Hackney, and East London. You'll be part of a diverse student population of 13,937, including 1,270 international students from over 120 countries. London's vibrant cultural and social scene is at your doorstep, providing many opportunities for work experience, networking, and cultural exploration.