Master in Marketing and Digital Analytics MSc

Tuition comes to 28,950 GBP per year, while the application deadline for MSc Marketing and Digital Analytics is Sep 1, 2027.

The Master in Marketing and Digital Analytics MSc at Queen Mary University of London is a one-year program for students who want to learn about marketing and digital analytics. This Master's degree helps students develop skills in marketing, data analysis, and business. The program's main advantage is that it combines marketing and digital analytics, giving students a unique perspective.

The curriculum includes compulsory modules like Research Methods for Marketing, AI for Business, and Digital Economy, Big Data and Platformization. Students also learn about Global Marketing and Communications, Networked and Influencer Marketing, and Brand Storytelling in the Digital Age. The program includes hands-on components like a dissertation, where students work with open data to develop their research skills.

Graduates of this program can work as Marketing Managers, Data Analysts, Digital Marketing Specialists, Business Development Managers, or Market Research Analysts. They can work in various industries, including marketing agencies, consulting firms, and tech companies. Employers may include companies like Google, Amazon, or Facebook, where data analysis and marketing skills are essential.

Queen Mary University of London, with roots dating to 1785 and a current student body of about 32,000, is a major London-based university that blends historic traditions with modern research and teaching. Located in one of the world’s most cosmopolitan cities, Queen Mary hosts approximately 13,120 international students and offers an extensive portfolio of 703 programs across humanities, law, medicine, engineering and the sciences. Its central London setting provides unrivalled cultural, professional and networking opportunities.

The university is known for strong professional programs, research impact and industry links, offering students access to clinical placements, legal clinics, laboratories and entrepreneurial support. Small-group teaching and diverse seminar options complement large lectures, while dedicated career services, internships and mentorship programs help students prepare for competitive job markets. Research-active faculties support postgraduate study and collaborative projects with global partners.

Life at Queen Mary is shaped by London’s vibrant student scene, from arts and dining to industry events and volunteering. Comprehensive international student support, language assistance and accommodation services ease the transition for newcomers. Prospective international applicants should check program-specific entry requirements, scholarship opportunities and early application deadlines to make the most of study and professional pathways in a dynamic global city.