Master in Marketing

The University of Manchester, located in Manchester, United Kingdom, is a prestigious red brick university and a member of the Russell Group. You'll benefit from its strong research focus, innovative history, and campus community. As a student here, you'll be part of a large yet compact university that offers the best of both worlds: city life and a close-knit community.

The university offers 826 programs, providing opportunities for you to explore different fields and subjects. Specifically, you'll have access to specialist libraries and extensive IT services that support teaching and research activities. With a strong focus on research and innovation, you'll be able to engage with various departments and research areas, helping you to develop your skills and knowledge.

On campus, you'll find a mix of grand Victorian buildings and modern facilities, including quiet corners, landscaped gardens, cafes, and common rooms. The university's location in Manchester allows you to experience city life while being part of a campus community. You'll be able to take advantage of the university's investment in its campus and facilities, including modern libraries and IT services, making your time here productive and enjoyable.

The Master in Marketing at The University of Manchester is a 1-year program for students who want to gain advanced marketing skills. This Master's degree helps students develop a deep understanding of marketing management and strategy. The program's main advantages include its strong focus on practical skills and its location in Manchester, a major city in the United Kingdom.

The curriculum includes subjects like Fundamentals of Marketing Management, Marketing Implementation and Strategy, and Quantitative Marketing Research in the Digital Age. Students also develop skills in areas like marketing analytics and professional qualitative marketing research. The program offers optional courses in topics such as Consumer Behaviour, Business to Business Marketing, and International Marketing, which help students tailor their learning to their interests.

Graduates of the Master in Marketing program can pursue careers as Marketing Managers, Brand Managers, Market Research Analysts, Digital Marketing Specialists, or Advertising Executives. They can work in various industries, including retail, services, and international business, for employers such as marketing agencies, consumer goods companies, or non-profit organizations.