Bachelor in Honours Bachelor of Commerce – Marketing - Pathways

The tuition fee is 22,000 CAD per year.

Graduates of this Honours Bachelor of Commerce – Marketing degree are prepared for diverse leadership roles within the dynamic global marketing landscape. By integrating theoretical business principles with hands-on, industry-relevant training, the programme equips students to excel as marketing managers, digital strategists, brand leads, and market researchers across private and public sectors. The curriculum is meticulously designed to bridge the gap between academic study and professional practice, ensuring that learners can hit the ground running in fast-paced corporate environments.

Academic Flexibility and Integration

A distinctive feature of this programme is its robust pathway framework, which acknowledges prior learning and facilitates seamless credit transfers for students transitioning from college diplomas. Whether you are an existing diploma holder looking to elevate your credentials or a student starting from the foundation, the programme offers a structured yet flexible route to achieving a full honours degree. Furthermore, the programme is PGWP-eligible, providing a clear pathway for international graduates to gain valuable Canadian work experience post-graduation. With a forward-thinking approach, Seneca is also transitioning this focus into a broader, specialized major model under the upcoming Honours Bachelor of Commerce (BBM) framework, ensuring that the curriculum remains aligned with current industry trends and future-proofed for the evolving digital economy.