Bachelor in Public Relations and Advertising

Public Relations and Advertising examines the strategies organizations use to shape public perception and promote their offerings through media and communication campaigns. Coursework typically includes advertising principles, public relations writing, media planning, digital and social media marketing, and consumer psychology. Students study how messages are crafted and delivered across different channels, and how campaigns are evaluated for effectiveness. Group projects often involve developing mock campaigns, press releases, or brand communication plans that mirror industry practice. Career paths for graduates include roles in public relations agencies, advertising firms, corporate communications departments, and digital marketing teams, or further study in communication, marketing, or media studies. This bachelor's program runs for 4 years and is taught in English at Istanbul Medipol University in İstanbul, Turkey. The program's base in İstanbul, home to a substantial media and advertising industry, offers context relevant to the field of study.