Bachelor in Public Relations and Advertising

Public Relations and Advertising trains students to plan and manage communication strategies for organizations, brands, and public figures. Coursework typically includes media relations, campaign planning, copywriting, brand management, digital and social media marketing, and crisis communication. Students learn to research target audiences, craft persuasive messages, and evaluate the effectiveness of communication campaigns across print, broadcast, and online channels. Studio and workshop components often involve producing advertising materials and public relations plans for simulated or real clients, building practical skills in message design and audience engagement. Graduates work as public relations specialists, advertising executives, brand managers, social media strategists, and communication consultants across corporate, nonprofit, and government sectors. The field continues to evolve alongside changes in media consumption and digital platforms. This bachelor program is offered at Yaşar University in İzmir, Turkey, and is taught in English over a duration of 4 years, combining communication theory with applied campaign work.