Bachelor in Public Relations and Publicity

Public Relations and Publicity examines how organizations build, manage, and communicate their public image to different audiences. Coursework typically covers media relations, crisis communication, corporate communication, campaign planning, digital and social media strategy, and persuasive writing, along with foundations in communication theory and consumer behavior. Students learn to draft press releases, design communication campaigns, manage stakeholder relationships, and evaluate the effectiveness of publicity efforts across traditional and digital channels. Practical projects often involve developing campaigns for real or simulated clients and analyzing case studies of successful and unsuccessful public relations responses. Graduates pursue careers in corporate communication departments, public relations agencies, media organizations, marketing firms, and government or nonprofit communication offices. Others move into brand management or digital content strategy roles. This 4-year bachelor program is taught in English at Istanbul Bilgi University, located in Istanbul, Turkey. As a private university, the program sits within a faculty focused on communication and media studies. The curriculum combines communication theory with hands-on campaign work, preparing graduates to manage reputation and messaging for organizations operating in competitive, fast-moving media environments.