Bachelor in Public Relations and Publicity

Public Relations and Publicity examines how organizations communicate with the public, media, and other stakeholders to build and maintain reputation. Coursework typically covers communication theory, media relations, campaign planning, crisis communication, and digital and social media strategy, alongside writing and presentation skills. Students learn to develop communication plans, draft press materials, and evaluate the effectiveness of publicity campaigns across traditional and digital channels. Graduates often work in corporate communications, media relations, marketing agencies, nonprofit outreach, or event and campaign management roles. This bachelor program runs 4 years and is taught in English at Kadir Has University in Istanbul, Turkey. Istanbul's position as a major media and business hub gives students access to a wide range of potential internship and networking opportunities within the communications industry. English-medium instruction also equips graduates to work with international media outlets, agencies, and multinational organizations that operate across language markets. Over the 4-year program, students typically build from foundational communication theory toward applied coursework in campaign design, media strategy, and public opinion research, often working on practical projects or a final capstone that simulates real client work. The program aims to develop both strategic thinking and practical communication skills, preparing graduates for entry-level and eventually leadership roles across the public relations, marketing, and media communications sectors.