Master in Relationship Marketing

Tuition fees are 750 EUR per year.

Focusing on the delicate architecture of customer loyalty, this elective programme dives into the mechanics of emotional management, symbolic identity, and strategic communication. Designed as a sharp 15-hour intervention within the broader Marketing Management postgraduate framework, it provides professionals with the tools to transition from transactional interactions to enduring, value-driven partnerships.

Core Strategic Competencies

Participants move beyond basic CRM theory to master the art of sustained engagement. The curriculum emphasizes the following outcomes:

• Identifying and segmenting relevant target audiences with precision.
• Efficient management of complex customer portfolios to maximize lifetime value.
• Applying advanced techniques for managing emotional connections, including the deployment of symbolic identity.
• Leading collaborative teams to design and execute robust relationship marketing strategies.
• Refining interpersonal communication skills essential for navigating diverse professional ecosystems.

Delivered in a flexible blended format, this course is ideal for marketers seeking to deepen their understanding of relational equity in a competitive digital and physical landscape.