Bachelor in Sports, Entertainment & Event Marketing

For Bachelor in Sports, Entertainment & Event Marketing, tuition is International student tuition is $18,500 per year for the full-time program..

The global sports, entertainment and events industry is a multibillion-dollar sector that is dynamically evolving. As audiences seek more engaging and immersive experiences, demand for live and virtual events is driving innovation across the industry. At the same time, brand sponsorships and experiential marketing are transforming how people connect with events and entertainment.

This eight-month graduate certificate program offers a comprehensive introduction to this dynamic field. You’ll explore the interconnected roles of event properties, marketing agencies and brand sponsors, and learn how to apply strategic marketing and brand management principles to create impactful event experiences and experiential marketing campaigns.

Applied Professional Expertise

The program builds your expertise in project management, revenue generation, sponsorship strategy and event analytics—skills that are essential to drive success in today’s competitive marketplace. Whether you’re looking to work in the private, public or non-profit sector, this program prepares you for a wide range of careers in sports, entertainment and event marketing.