Bachelor in Advertising

Advertising is the study of how organizations create and deliver persuasive messages to promote products, services, and ideas across media channels. Coursework typically includes advertising theory, copywriting, campaign strategy, consumer behavior, and digital marketing, alongside creative and strategic projects that simulate agency work. Students learn to research target audiences, develop creative concepts, and plan media campaigns across print, broadcast, and digital platforms. Graduates commonly work in advertising agencies, brand management, digital marketing, and media planning roles, or move into broader marketing and communications positions. This bachelor program runs 4 years and is delivered in English at Kadir Has University, located in Istanbul, Turkey. Istanbul's advertising and marketing sector gives students access to a range of agencies and brands that can provide internship and project opportunities during study. English-medium instruction also supports graduates working with international brands and agency networks that conduct business in English. Across the 4-year curriculum, students typically progress from introductory coursework in marketing and communication theory to applied creative and strategic projects, often finishing with a capstone campaign or portfolio project. The program is designed to build both creative and analytical skills, covering copywriting, visual concepting, and campaign planning, so that graduates are prepared for entry-level roles across the advertising and marketing communications industry.