Bachelor's in Business Administration - Marketing

Eastern New Mexico University (ENMU) is a dynamic and inclusive institution dedicated to providing a transformative educational experience. ENMU has a rich history of fostering academic excellence, diversity, and community engagement. Located in Portales, New Mexico, ENMU offers a vibrant and supportive learning environment that encourages students to explore their passions and reach their full potential. ENMU is known for its commitment to student success, offering a wide range of undergraduate and graduate programs across various disciplines. The university's dedicated faculty, many of whom are experts in their fields, provide personalized attention to students, ensuring a high-quality education. With modern facilities, innovative teaching methods, and a focus on experiential learning, ENMU prepares students for successful careers and lifelong learning. Beyond academics, ENMU emphasizes a sense of community and school spirit, creating an atmosphere where students can make lasting connections and build a strong foundation for their future endeavors.

Any company, regardless of its type, strives to meet the needs and wants of its target customers. This applies to both profit-oriented and non-profit organizations, as well as those that produce goods or services. A business's product must benefit and be accessible to customers; customers must understand the value that the company’s product creates. Marketing is an integral part of any business. Earning a BBA at ENMU with an emphasis in Marketing provides or a future in many industries and organizations. Undergraduate students majoring in business and focusing on marketing at ENMU are prepared for their future roles in the workplace. They can use their knowledge of marketing and evaluative skills to create and adjust marketing endeavors and other related business activities. BBA graduates will be equipped to positively impact and support the long-term viability of organizations in the current fast-paced business landscape.