Bachelor in Business Administration - Marketing

The application deadline for the Aug 2027 intake is Apr 15, 2027; tuition comes to 17,532 USD per year.

The Bachelor in Business Administration - Marketing at Truman State University is a degree program for students who want to learn about marketing and its role in business. This four-year program helps students gain a thorough understanding of business principles and develop skills in marketing. Students learn how to track consumers, monitor the economic and sales environment, and analyze the competition.

The curriculum includes courses and projects that focus on marketing principles, consumer behavior, and market research. Students develop skills such as creativity, strategizing, analysis, and communication. They also learn how to help a business acquire and retain customers for products and services. Activities outside the classroom provide hands-on experience in marketing.

Graduates of this program can pursue careers such as Marketing Manager, Brand Manager, Market Research Analyst, Public Relations Specialist, or Sales Manager. They can work in various industries, including advertising, retail, and entertainment, and can be employed by companies such as Procter & Gamble, Coca-Cola, or media agencies.

Truman State University in Kirksville, founded in 1867, is a public liberal arts and sciences university known for a strong undergraduate emphasis and close faculty-student interaction. With around 5,850 students and more than 70 academic programs, Truman combines a rigorous liberal arts curriculum with personalized attention, small class sizes, and opportunities for independent study. The campus culture stresses critical thinking, communication, and preparation for both graduate study and professional life.

International students, who number several hundred, benefit from tailored services including orientation, academic advising, and cultural programming that ease transition and foster community. Truman maintains a high level of student engagement through clubs, research projects, and internships that link classroom learning to practical experience. Faculty mentorship and accessible support services make it easier for students to pursue honors projects, study abroad options, and career-ready skill development.

Practical outcomes are a university strength: graduates leave with strong analytical abilities and a track record of experiential learning that employers and graduate programs respect. The campus environment is welcoming and inclusive, offering housing, student activities, and resources that encourage leadership and personal growth. For international applicants seeking a focused, undergraduate-centered education with strong academic support and a vibrant campus life, Truman State presents a compelling, affordable choice.