Bachelor in Marketing

Jiangsu University (JSU) traces its origins to early 20th-century institutions and has grown into a comprehensive research university recognized among China’s top institutions, with strong emphasis on engineering, materials science, clinical medicine and chemistry. The university offers a broad spectrum of programs across sciences, engineering, humanities and professional fields and maintains a large campus with extensive teaching and laboratory facilities.

JSU is research-driven, with multiple national-level centers, innovation platforms and a well-equipped library collection that supports scholarly activity. The Overseas Education College coordinates international admissions and student services, and the campus hosts more than 1,000 international students from over 70 countries. Cultural activities, language support and an active international festival program help overseas students integrate and experience local culture while studying.

Located in Zhenjiang, a historic city with affordable living and convenient access to larger urban centers, JSU combines strong employment outcomes with opportunities for practical training, internships and collaborative research. Students benefit from a supportive campus environment, comprehensive accommodation options and programs designed to prepare graduates for careers in industry, research and public service both within China and internationally.

The Bachelor in Marketing at Jiangsu University is a 4-year degree for students who want to learn about marketing in English. It helps students develop skills to succeed in the marketing field.

The curriculum includes subjects like market research, brand management, and marketing strategy. Students will develop skills in data analysis, campaign planning, and team management through hands-on projects and case studies.

Graduates can pursue careers as Marketing Managers, Brand Specialists, Market Researchers, or Sales Coordinators in industries like advertising, retail, or consulting. They can work for companies like multinational corporations or startups.