Bachelor in Marketing (Chinese-taught)

For Bachelor in Marketing (Chinese-taught), tuition is 17,000 CNY per year; applications for the Sep 2027 intake close on May 30, 2027.

The Bachelor in Marketing at Qingdao University of Science & Technology is a Chinese-taught program for students who want to learn about marketing in a Chinese context. This Bachelor degree takes several years to complete and helps students develop skills in marketing and Chinese language.

The curriculum covers subjects like marketing principles, consumer behavior, and market research, with a focus on the Chinese market. Students will learn how to analyze data, create marketing campaigns, and work with teams to solve marketing problems.

Graduates can pursue careers as Marketing Managers, Brand Managers, or Sales Representatives in companies that operate in China or with Chinese clients. They can also work as Market Research Analysts or Digital Marketing Specialists, helping businesses understand and reach Chinese consumers.

Qingdao University of Science and Technology, founded in 1950 and based in Qingdao, is a multidisciplinary institution with a pronounced emphasis on engineering, chemical technology and applied sciences. QUST has expanded across multiple campuses and offers a wide range of undergraduate and postgraduate programs, supported by a strong research portfolio that includes national engineering laboratories, key provincial centers and collaborations with industry. The university has developed a reputation for practical talent cultivation and industry-university-research cooperation.

QUST supports internationalization through partnerships with over 100 universities worldwide and offers joint programs such as Sino-foreign cooperative colleges and dual training schemes. The university houses extensive facilities, a large library collection and research platforms that attract faculty with national honors and expertise. International students can access single-room accommodation equipped with essentials like heating, TV and internet, and benefit from dedicated support for academic and daily life.

Students at QUST gain opportunities to engage with applied research projects, technology transfer initiatives and entrepreneurship programs that have produced several spin-off companies. Career services, internship links and industry partnerships enhance employability in engineering, materials, chemical industries and related fields. Prospective international applicants should review program specializations, explore research groups aligned with their interests and prepare documentation for admission and visa procedures well in advance.