Bachelor in International Marketing

Beijing Foreign Studies University South China Institute (BFSU-SCI) in Foshan is a new, internationally minded campus established to extend BFSU’s language and international education strengths into Guangdong province. Designed as an integrated industry, research and training organisation, BFSU-SCI focuses on global business, language proficiency and cross-cultural management, combining academic coursework with applied industry engagement. Its strategic placement near manufacturing and service industries supports close collaboration between teaching and regional economic needs.

Programs at BFSU-SCI are practice-oriented and often offered in English or Chinese, with a strong focus on business communication, international trade and cultural exchange. The institute leverages BFSU’s global partnerships to provide students with exchange opportunities, internships and training that align with the needs of multinational companies and regional upgrading efforts. Courses combine contemporary business theory with hands-on modules and language training to prepare graduates for roles in international operations, diplomacy and corporate outreach.

International students will find a compact, industry-linked learning environment with access to Guangdong’s vibrant economic ecosystem and support for practical experience. The institute emphasises employability, intercultural competence and applied research, making it a good choice for students who want focused, career-relevant training in international business, language services and regional industrial cooperation within a rapidly globalising economic context.

The Bachelor in International Marketing is for students who want to learn about marketing in a global context. This Bachelor degree is taught in English and available at BFSU South China Institute in China.

The curriculum covers marketing subjects and helps students develop skills like market research and analysis. Students also get hands-on experience with marketing projects.

Graduates can work as Marketing Managers, Brand Managers, or Market Research Analysts in various industries, including consumer goods and services. They can also work for companies like multinational corporations or consulting firms.