Bachelor in Marketing (BA)

Utah Valley University, located in Orem, Utah, is a dynamic public institution committed to accessible, career-focused education. Established in 1941, UVU serves approximately 40,000 students, including about 900 international students, and offers a wide range of undergraduate and graduate programs across business, technology, arts and sciences. The university is known for its student-centered approach and emphasis on engaged, experiential learning to prepare graduates for professional success.

UVU provides hands-on learning through applied labs, internships, cooperative education and community partnerships that connect students with employers in the Mountain West region and beyond. Faculty prioritize teaching excellence and practical skill development, while campus resources support entrepreneurship, research and professional development. The university’s comprehensive program offering and career services help students move directly into the workforce or pursue further study.

International students benefit from targeted advising, orientation services and language support to ease academic and cultural transitions. UVU’s active student life and mentoring programs build networks and leadership experience, while career centers assist with job placement and internship searches. Prospective applicants should review admission criteria, program schedules and scholarship options, and contact international student services for guidance on visas, housing and academic planning.

The Bachelor in Marketing at Utah Valley University is a 4-year degree that prepares students for a career in marketing. The program offers three tracks: Marketing Management, Digital Marketing, and Sales, each providing a unique set of skills and experiences.

The curriculum includes experiential classes, courses in internet marketing, social media, and web analytics. Students are also encouraged to take a professional internship to gain practical experience. They learn skills like personal selling, sales management, and sales analytics.

Graduates can work as Marketing Managers, Sales Representatives, Digital Marketing Specialists, Market Research Analysts, or Brand Managers in various industries, helping companies succeed in the marketplace.