Bachelor in Marketing, B.S.

The University of New Haven, established in 1920 and located in West Haven, is a mid-sized American university known for career-focused education and applied scholarship. Serving about 6,961 students, including an international population of roughly 656, the university offers a range of undergraduate and graduate programs across STEM, business, arts and public service fields.

With approximately 67 programs, the university prioritizes experiential learning through labs, internships, cooperative education and industry partnerships that enhance employability. Faculty often bring practical expertise to the classroom, and students benefit from structured career services, research opportunities and connections to regional employers that support internships and full-time placement.

International students can expect dedicated support for admission, visa guidance, orientation and academic advising, along with campus resources that ease integration and professional development. The University of New Haven’s focus on hands-on training, employer engagement and student success makes it a strong option for learners seeking clear pathways from study to career in the United States.

The Bachelor in Marketing, B.S. at University of New Haven is for students who want to learn how to promote products and services to customers. This 4-year degree helps you understand consumer behavior and how to develop effective marketing strategies.

The curriculum includes subjects like marketing research, brand management, and digital marketing. You'll develop skills in market analysis, campaign development, and team collaboration. You'll also work on real-world projects to apply your knowledge and skills.

Graduates can pursue careers as Marketing Managers, Brand Managers, Digital Marketing Specialists, Market Research Analysts, or Sales Representatives. They can work in companies of all sizes, from startups to large corporations, in industries like retail, healthcare, or finance.