Bachelor in Business Administration (Marketing Concentration)

Gonzaga University in Spokane is a private Catholic university that combines rigorous academics with a close-knit campus culture. Students can choose from a broad range of undergraduate and graduate programs in the arts, sciences, business, education and more, with an emphasis on small classes and personalized attention. Faculty are accessible and committed to mentoring, which helps students develop both disciplinary knowledge and practical skills for the workplace.

Service and community engagement are central to Gonzaga’s identity. The university encourages volunteer work and applied learning that connects classroom study to real-world impact; students often participate in local initiatives, internships and research projects that strengthen civic awareness and professional readiness. Strong programs in business, education and several professional fields are complemented by opportunities to work alongside faculty on research and community-based projects.

Campus life at Gonzaga is active and supportive, with more than a hundred student organizations, competitive athletic teams and arts programs that create a welcoming environment for international students. Spokane offers a balanced lifestyle of outdoor recreation and city amenities, and university services help with housing, advising and career planning. For students seeking a values-driven education with hands-on learning and a strong sense of community, Gonzaga provides a clear pathway to growth and success.

The Bachelor in Business Administration with a Marketing Concentration is for students who want to learn about business and marketing. It's a 4-year degree that helps you understand how to promote products and services. You'll learn from experienced professors and gain practical skills.

This program teaches you about market research, consumer behavior, and advertising. You'll learn skills like campaign management, brand development, and sales strategy. You'll also work on projects that help you apply what you've learned to real-world marketing challenges.

When you graduate, you can work as a Marketing Manager, Brand Manager, Sales Representative, Market Research Analyst, or Public Relations Specialist. You can work in industries like retail, media, or non-profit, and for companies like Procter & Gamble, Coca-Cola, or Nike.