Bachelor in Marketing

California Baptist University, founded in 1950 and situated in Riverside, California, is a comprehensive institution that integrates rigorous academics with faith-based values. With a broad mix of undergraduate and graduate programs across business, engineering, health sciences, education and the liberal arts, CBU emphasizes holistic development—cultivating intellectual, spiritual and professional growth in a closely connected campus community.

Academic programs at CBU focus on practical learning, preparing students for careers through internships, applied projects and faculty mentorship. The university’s commitment to character formation and service complements technical preparation, helping graduates develop leadership skills and a sense of social responsibility. Research, clinical experiences and industry partnerships further strengthen students’ readiness for the workplace while supporting regional needs.

International students at CBU find a supportive environment with orientation services, English-language resources and advising to navigate academics and life in the U.S. Campus life includes active student organizations, community service opportunities and athletic programs that promote engagement and belonging. For students seeking a values-driven education with strong professional preparation and personal support, California Baptist University offers a balanced and welcoming option.

The Bachelor in Marketing at California Baptist University is a degree program for students interested in the art of persuasion. It takes a few years to complete and helps students understand consumer behavior and develop marketing strategies.

The curriculum includes studying customer needs, researching consumer behavior, and learning how to create ad campaigns and manage social media interactions. Students develop skills in data analysis, brand building, and social media management.

Graduates can pursue careers as Marketing Managers, Brand Managers, Social Media Specialists, Market Research Analysts, or Advertising Executives. They can work in industries like retail, advertising, or media, using their skills to formulate marketing strategies and build brands.