Bachelor in Marketing

Christian Brothers University in Memphis offers a small, student-centered university experience grounded in the Lasallian tradition of teaching and service. Founded in 1871, CBU enrolls under 2,000 students and emphasizes close faculty mentoring, small class sizes and a curriculum that balances professional preparation with ethical formation. The campus fosters a tight-knit community where students benefit from personalized attention and opportunities for leadership.

Academics span arts and sciences, engineering, business and health sciences, with programs designed to connect classroom learning to real-world practice. Faculty members are accessible mentors and the university places strong emphasis on internships, service learning and career readiness. Practical labs, industry partnerships and community-engaged projects help students build marketable skills while contributing to the Memphis region.

International students will find a welcoming campus with support for transition, academic advising and cultural integration. The university's commitment to service and inclusivity creates meaningful chances to engage with local communities through volunteering and civic projects. With focused programs, close faculty support and a values-driven approach to education, Christian Brothers University is a strong fit for students seeking hands-on preparation, community engagement and a supportive environment to launch careers.

The Bachelor in Marketing at Christian Brothers University is a degree program for students who want to become marketing professionals. This 4-year Bachelor degree helps students learn how to work with modern and traditional marketing tools, from social media advertising to billboards and print ads. The program's main advantages include developing skills in marketing research, sales management, and international marketing.

The curriculum covers topics such as entrepreneurship, selling and sales management, marketing research, and business-to-business marketing. Students can choose from major-specific elective options to personalize their degree and participate in an internship with one of CBU's business partners to put their skills to the test. These hands-on components help students develop bargaining and negotiation skills.

Graduates of this program can pursue careers as Marketing Managers, Sales Representatives, Market Research Analysts, Brand Managers, or Public Relations Specialists. They can work in various industries, including advertising, retail, or entertainment, and can be employed by companies, non-profits, or government agencies. The skills developed in this program, such as marketing research and sales management, are valuable in many different roles and organizations.