Bachelor in Marketing

Chongqing University (CQU), founded in 1929 and based in southwest China, is a nationally supported comprehensive university and a member of the Excellence League. With around 48,240 students and roughly 1,700 international students, CQU is known for strengths in engineering, the built environment, technology and business, and offers a broad portfolio of academic options across its faculties and 131 programs.

The School of International Education provides dedicated support for overseas students, managing admissions, visas, registration and a lively extracurricular calendar. International learners can access intensive Chinese language and culture courses, certified testing for HSK, HSKK, YCT and BCT, and teacher-training pathways. Campus facilities are extensive, with four campuses, a library holding over 4.3 million volumes and modern study spaces to support research and everyday life.

Life in Chongqing blends urban convenience with dramatic mountain-river scenery and a vibrant food culture famous for Sichuan-style hotpot. The city is a major logistics and manufacturing hub with growing international ties. CQU also promotes mobility and funding opportunities through government and university scholarships, and arranges on-campus accommodation across its multiple campuses, helping new students settle into academic and social life quickly.

The Bachelor in Marketing at Chongqing University is a 4-year program for students who want to learn about marketing in Chinese. It helps students develop skills to succeed in the marketing field.

The curriculum includes subjects like market research, consumer behavior, and marketing strategy. Students will learn how to analyze data and create effective marketing plans. They will also get hands-on experience through projects and case studies.

Graduates of this program can work as Marketing Managers, Brand Managers, Sales Managers, Market Research Analysts, or Public Relations Specialists. They can find jobs in various industries, including advertising, retail, and manufacturing.