Bachelor in Marketing

Applications for the Sep 2027 intake are due by Jun 15, 2027, and tuition comes to 7,437 USD per year.

The Bachelor in Marketing at Donghua University is a 4-year degree for students who want to learn about marketing in the business world. It helps students develop a strong foundation in marketing.

The curriculum includes theoretical and practical coursework, helping students develop skills in marketing research, branding, and consumer behavior. Students also work on projects to apply their knowledge.

Graduates can work as Marketing Managers, Brand Specialists, Market Research Analysts, or Sales Managers in industries like retail, advertising, or consulting. They can work for companies like Nike, Procter & Gamble, or IBM.

Donghua University (DHU), established in 1951 in Shanghai, is a multidisciplinary institution known for its excellence in fashion design, textile engineering, materials science, and related fields. DHU offers a broad portfolio of undergraduate, master’s, and doctoral programs, blending creative disciplines with engineering and management. The university’s specialty in textiles and fashion is supported by practical studios, laboratories, and close links with China’s apparel and materials industries.

Internationalization is a long-standing feature of DHU, with students and partnerships spanning more than 80 countries. The university provides comprehensive support for international students, including Chinese-language programs, dormitory-style international student apartments, and active student clubs that help newcomers integrate. Campus facilities such as modern libraries, performance spaces, and sports centers enrich academic life and extracurricular engagement.

Located in Shanghai, Donghua students benefit from close proximity to a global business hub, offering internships, industry collaborations, and cultural experiences that complement classroom learning. For students seeking a focused education in design, textiles, new materials, or international trade within a cosmopolitan setting, DHU delivers strong professional networks, applied learning, and an internationally-oriented campus experience.