Bachelor in Marketing

Gannon University in Erie, Pennsylvania is a private Catholic university founded in 1925 that emphasizes values-driven education and student-centered learning. With a broad selection of undergraduate and graduate programs, Gannon balances rigorous academics with community engagement, ethical leadership and practical experience. The campus culture supports close faculty mentoring and a focus on career-ready skills across healthcare, engineering, business and liberal arts.

Academic programs at Gannon prioritize experiential learning through internships, labs and real-world projects that connect classroom theory to professional practice. Small class sizes allow individualized support and meaningful connections with faculty, while the university’s network of local and regional partners helps students secure placements and employment. Service, justice and community involvement are woven into many programs and extracurricular activities.

International students find a welcoming environment in Erie with services for academic advising, visa support and cultural integration. Campus life includes student organizations, volunteer opportunities and events that build community and professional networks. Gannon’s emphasis on holistic development aims to produce graduates who are technically prepared, ethically grounded and ready to contribute in diverse professional settings.

The Bachelor in Marketing at Gannon University is a 4-year degree for students who want to learn about creating value for customers. This program helps students understand how to discover customer needs and develop products to satisfy those needs. The main advantage of this program is that it prepares students for a dynamic career in marketing.

The curriculum includes subjects like advertising, promotion, and customer relationship management. Students will develop skills in areas like market research and product development. The program also includes hands-on components like creating marketing campaigns and working with real clients.

Graduates of this program can pursue careers as Marketing Managers, Brand Managers, Sales Representatives, Market Research Analysts, or Public Relations Specialists. They can work in various industries, including retail, healthcare, or finance, for employers like advertising agencies, marketing firms, or corporate brands.