Bachelor in Marketing

Georgia State University in downtown Atlanta is a large, dynamic public research university with a strong commitment to student success. With a wide range of programs across business, arts, sciences, education and health fields, GSU combines academic rigor with practical, career-oriented opportunities. Its urban campus places students at the heart of a major metropolitan economy, offering unparalleled access to internships, industry partners and cultural institutions.

International students benefit from comprehensive support services, personalized advising and numerous scholarship and financial-aid options that help make study more accessible. GSU’s faculty are active researchers and practitioners who integrate real-world projects into the curriculum, while the city’s business ecosystem supports hands-on learning and networking. Student life is lively, with multicultural organizations, career fairs and experiential learning embedded across disciplines.

Graduates from Georgia State enter the workforce with practical experience, professional connections and industry-relevant skills. The university’s emphasis on community engagement and social impact also prepares students to lead change locally and globally. For students seeking an affordable, well-connected urban university with broad program choices and strong career pathways, GSU presents a compelling option.

The Bachelor in Marketing program at Georgia State University is a 4-year degree for students who want to learn about marketing. It helps students understand markets, customers, and products.

The curriculum covers marketing strategies, product development, and advertising. Students learn skills like market research, pricing, and distribution methods.

Graduates can work as Marketing Managers, Brand Managers, or Sales Managers. They can also work as Market Research Analysts or Advertising Specialists in various industries.