Bachelor in Marketing

Kean University, founded in 1855 and located in Union, New Jersey, is a diverse public institution that emphasizes access, inclusivity and career‑relevant education. Serving roughly 17,000 students, including about 311 international students, Kean offers over 142 programs spanning arts, sciences, business, education and more. Its proximity to New York City provides exceptional opportunities for internships, cultural experiences and industry partnerships.

Academic programs combine classroom learning with experiential opportunities guided by dedicated faculty. Kean invests in modern facilities and student support services to help learners succeed academically and professionally. The campus encourages interdisciplinary collaboration, community engagement and practical projects that prepare graduates for leadership roles across sectors.

International students benefit from a welcoming campus community, orientation services and access to professional networks in the greater New York region. Kean's commitment to innovation and diversity helps students build the skills employers seek while exploring cultural and career opportunities nearby. For prospective students wanting a supportive, accessible university with strong industry links and a vibrant metropolitan backdrop, Kean delivers a practical pathway to personal and professional growth.

The Bachelor in Marketing at Kean University is a degree program for students who want to understand how businesses and nonprofits engage their audiences. This 4-year program gives you a strong foundation in marketing and helps you create campaigns from concept to implementation.

The curriculum covers consumer behavior, research, analytics, sales management, and integrated campaigns and strategies. You'll develop skills in marketing research, sales management, and campaign development, and get hands-on experience through internships in New Jersey and New York City.

Graduates of this program can work as brand managers, market research analysts, advertising specialists, digital marketing specialists, and sales managers in various industries, including finance, healthcare, and technology.