Bachelor in Marketing

Kennesaw State is a public comprehensive university located on two suburban campuses in Kennesaw and Marietta, northwest of metro Atlanta. It is making an impact across the region, the nation and around the world. As the third largest university in Georgia, Kennesaw State is a leader in innovative teaching and learning. It is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges. Authentically diverse, uniquely attainable and endlessly impactful, that will unleash the potential in every student they serve.

If you are interested in business and promotion, this program will provide you the foundational business skills in management, communications, and economics. From your foundational skills, you will gain specialized technical skills and knowledge in market research, audience segments and behavior, traditional and digital advertising, and developing a marketing strategy. Marketing is a complex field and is found in every industry. Your marketing degree courses will include developing skills in advertising (both traditional and online), communication, research, analytics, and finance. You will learn to use Microsoft Excel and Google Analytics for analyzing trends and projecting growth, Microsoft PowerPoint, to develop marketing strategic presentation decks for business leaders, stakeholders and online marketing tools for devising campaigns targeted to specific market segments and audiences. Your marketing skills are in high demand, as you develop the strategy for a business’s growth. Through the research of markets and consumers, you’ll understand who, how, and where to advertise products and services for a company’s growth.