Bachelor in Marketing

Kennesaw State University offers a dynamic, student-centered education across two metropolitan Atlanta campuses. As a Carnegie-designated R2 research institution, KSU provides a broad selection of undergraduate, graduate, and doctoral programs that emphasize innovation, career readiness, and community impact. The university’s growth and dedication to access mean students can pursue high-quality degrees in fields ranging from engineering and business to education and nursing.

KSU supports active learning through applied projects, research opportunities, and partnerships with industry and regional employers. Over 300 student-led organizations, active campus life, and expansive facilities promote leadership, collaboration, and personal development. Residential communities house thousands of students and create vibrant neighborhoods that make involvement and networking easy for newcomers and international students alike.

Career services, internships, and strong employer connections help translate classroom experiences into professional outcomes. Athletics, student support services, and campus resources contribute to a balanced student experience. With its proximity to Atlanta’s business and cultural scene, Kennesaw State is an appealing option for students seeking a research-capable university that remains focused on practical skills, inclusive pathways, and meaningful community engagement.

The Bachelor in Marketing at Kennesaw State University is a degree program for students who are interested in business and promotion. This 4-year program provides students with foundational business skills in management, communications, and economics. The main advantage of this program is that it helps students develop specialized technical skills and knowledge in market research and advertising.

The curriculum includes courses in advertising, communication, research, analytics, and finance. Students learn to use Microsoft Excel, Google Analytics, and Microsoft PowerPoint to analyze trends, project growth, and develop marketing strategic presentation decks. They also learn about online marketing tools and how to devise campaigns targeted to specific market segments and audiences.

Graduates of this program can become Marketing Managers, Market Research Analysts, Advertising Managers, or Digital Marketing Specialists. They can work in various industries, including retail, finance, and healthcare. Employers such as Procter & Gamble, Amazon, and Google hire marketing graduates to help them develop marketing strategies and promote their products and services.