Bachelor's in Marketing

Nova Southeastern University (NSU) places a strong emphasis on interdisciplinary education, encouraging students to explore connections between different fields and fostering a holistic approach to learning. NSU is recognized for its research contributions, particularly in fields such as marine science, psychology, and health professions. The university's state-of-the-art facilities and laboratories support hands-on learning and exploration. With a focus on preparing students for real-world challenges, NSU integrates experiential learning opportunities, internships, and community engagement into its academic fabric. The campus is known for its inclusive and welcoming atmosphere, providing a supportive environment for students to thrive both academically and personally.

Marketing is all around us—from digital advertisements online or on TV, to radio, billboards, and traditional print. Becoming a successful marketing professional requires the ability to understand consumer behavior and effectively communicate the value of a business’s products and services to their audience. Nova Southeastern University’s marketing degree program prepares you for success with courses and real-world experiences that deliver a competitive advantage. NSU’s Bachelor of Science in Business Administration in Marketing will give you the skills and practical knowledge you need through the study of consumer behavior, marketing communication, marketing strategies, and more. You’ll learn business best practices, while developing specialized skills in digital marketing, data analysis, market research, search engine optimization (SEO), and customer relationship management (CRM). Upon successful completion of the program you’ll be prepared to get jobs in the fields of advertisement, distribution management and product development, and to manage brands for Fortune 500 companies! You’ll be prepared to thrive in a complex marketplace or continue to the M.B.A. graduate business program.