Bachelor in Marketing

The Rochester Institute of Technology, a private university in Rochester, New York, offers international students a unique blend of academic excellence and practical experience. You'll benefit from its strong industry connections, cooperative education opportunities, and commitment to preparing students for successful careers. As one of the oldest institutions in the US, founded in 1829, RIT has a rich history of innovation and excellence.

RIT specializes in programs covering engineering, business, art, design, and other disciplines, with 266 programs available. Specifically, you can explore departments like engineering, business, and medicine. English is the primary language of instruction, providing you with a great opportunity to improve your language skills.

As a student at RIT, you'll be part of a diverse community of 19,000 students, including 2,400 international students. You'll have access to modern facilities, cutting-edge research centers, and a range of activities on campus. Rochester itself offers a unique blend of urban and natural environments, with opportunities to explore the city's cultural scene, outdoor activities, and nearby attractions, making it an exciting place to live and study.

The Bachelor in Marketing explores the business-consumer relationship, covering topics like internet marketing, social media, and consumer behavior. This degree is for students who want to understand how marketing drives business success.

The program teaches you about brand awareness, professional selling, and international marketing, as well as technical skills like search engine optimization and data analytics. You'll gain a deep understanding of the marketing field and its impact on organizations.

Graduates can pursue careers as Marketing Managers, Brand Managers, Digital Marketing Specialists, Market Research Analysts, or Sales Managers in industries like advertising, retail, and media.