Bachelor in Marketing

Rutgers University, New Brunswick, founded in 1766, is a major public research university in the United States and a member of the Association of American Universities. The New Brunswick campus offers a comprehensive array of undergraduate, graduate and professional programs across liberal arts, sciences, engineering, business and the arts. With more than 43,000 students and a large international community, Rutgers blends rigorous academics with extensive research resources and strong industry connections.

Rutgers is distinguished by its research facilities, interdisciplinary centers and faculty who lead projects across a range of fields. The university’s broad program portfolio—hundreds of majors and dozens of graduate programs—supports experiential learning, internships and collaborative research. Students benefit from a culturally vibrant region, diverse campus life and career services that link classroom learning to employment outcomes. Strong alumni networks and partnerships with corporations and research organizations enhance post-graduate opportunities.

International students at Rutgers New Brunswick find a welcoming academic environment, dedicated international offices, language support and career advising tailored to global learners. The campus’s proximity to major northeastern hubs offers internships and professional exposure in finance, technology and research sectors. Prospective applicants should prepare competitive academic records and engage with faculty or centers aligned with their research or career interests to maximize opportunities within Rutgers’ large, resource-rich community.

The Bachelor in Marketing at Rutgers University is a degree program for students who want to learn about the management process of moving goods and services from concept to customer. This 4-year Bachelor degree helps students develop skills in marketing roles and working with other business functions. The program covers topics like marketing analytics and research.

The curriculum includes courses in traditional marketing, digital marketing, and consumer behavior, which help students develop a solid foundation in marketing. Students learn about marketing analytics, research, and the new rules of digital marketing. They also develop skills in areas like marketing strategy and campaign development.

Graduates of this program can pursue careers as Marketing Managers, Brand Managers, Market Research Analysts, or Digital Marketing Specialists. They can work in industries like advertising, retail, or entertainment, and for employers like marketing firms or consumer goods companies.