Bachelor in Marketing

For Bachelor in Marketing, applications for the Sep 2027 intake close on Jun 30, 2027; tuition costs 32,000 CNY per year.

The Bachelor in Marketing at Shanghai Ocean University is for students who want to learn about marketing principles and practices. This 4-year degree is taught in English and helps students develop marketing skills.

The curriculum covers subjects like marketing management, consumer behavior, and market research. Students develop skills in marketing strategy, branding, and campaign planning, with hands-on experience in case studies and group projects.

Graduates can pursue careers as Marketing Managers, Brand Managers, or Market Research Analysts. They can work in industries like advertising, retail, or finance, and for employers like multinational companies, startups, or non-profit organizations.

Shanghai Ocean University (SHOU) was founded in 1912 and has grown into a multi-disciplinary public university in Shanghai with strong roots in fisheries, oceanography, food science and related applied sciences. Jointly supported by municipal and national bodies, SHOU balances teaching and research with a focus on industry engagement and field-based learning. Its coastal location and specialized facilities make it a natural choice for students interested in marine and agricultural sciences.

Academically, SHOU offers a compact portfolio of undergraduate, master and doctoral programs across colleges that include fishery, oceanology, food science, economics, information and humanities. Programs emphasize hands-on laboratory work, internships and collaborative projects with local industry. International students are supported through scholarship schemes such as the university president’s award, municipal government funding and national scholarships, while tuition remains competitive for many international applicants.

Campus life combines modern teaching spaces, a large library collection and a welcoming student community with vibrant clubs, sports and cultural events. On-campus accommodation provides furnished multi-bedroom apartments with internet and shared facilities; students should budget for utilities and bedding. With extensive public transport, nearby services and internship opportunities across Shanghai, SHOU supports both academic growth and practical preparation for careers in marine, food and environmental sectors.