Bachelor in Marketing

The University of Minnesota, established in 1851 with campuses in Minneapolis and St. Paul, is a major public research university known for academic breadth and research excellence. Home to roughly 50,000 students including around 6,000 international students, the university offers more than 500 programs across liberal arts, sciences, engineering, business, and health sciences. Its long history is matched by a strong commitment to interdisciplinary collaboration and real-world impact.

U of M provides extensive research facilities, professional schools and centers that support hands-on learning, internships and industry partnerships. Students access world-class libraries, laboratories and clinical training sites, while faculty are active in cutting-edge research across fields. The Twin Cities location offers connections to a diverse economy, numerous employers and cultural institutions that enrich learning and career development.

Campus life is vibrant with student organizations, athletics, arts and public service opportunities that support personal growth and leadership. International students find dedicated advising, language support and career services to help transition to study and work in the U.S. The university’s combination of rigorous academics, practical experience and strong employer links makes it an attractive choice for students aiming to develop both expertise and professional readiness.

The Bachelor in Marketing at the University of Minnesota is a degree program for students interested in the flow of goods and services through the economy. This four-year program helps students develop skills in marketing research, advertising, and sales. Students gain a solid foundation in marketing principles and practices.

The curriculum covers topics such as marketing research, consumer behavior, and sales management. Students also develop skills in communication, problem-solving, and data analysis. The program includes hands-on components, such as case studies and group projects, to help students apply theoretical concepts to real-world scenarios.

Graduates of this program can pursue careers as marketing managers, sales representatives, market research analysts, brand managers, or advertising executives. They can work in various industries, including retail, manufacturing, and finance. Employers may include companies like Procter & Gamble, Target, or 3M.