Bachelor in B.U.T. spécialité Techniques de commercialisation (1ère année commune)

The BUT Techniques de Commercialisation is a three-year national university diploma that prepares students for careers in sales, marketing, and communication. The programme is accredited by the RNCP under number 35357. Students train to develop commercial activities and ensure customer satisfaction, building long-term relationships, while also gaining skills in marketing strategy, selling, and communicating commercial offers. Students spend 22-26 weeks in total on three obligatory placements, culminating in a stage of 10 weeks in their final year.

• Students can choose from four specialised paths in their second year, including Strategic Marketing and Event Management, and Digital Marketing and Entrepreneurship.