Bachelor in B.U.T. Techniques de commercialisation

Students interested in sales, marketing, and communication take this Bachelor Universitaire de Technologie (B.U.T.), which covers sectors related to these fields and prepares graduates for intermediate managerial roles in all stages of product or service commercialization. Students engage in activities from market research to sales and customer relationship management. The program spans 6 semesters, 1,800 teaching hours, and includes 26 weeks of internships and 600 hours of tutor-led projects, often in collaboration with external partners. Students also participate in events such as negotiation competitions and career fairs, enhancing their practical skills and preparation for the job market. Opportunities for international study abound, with several courses and projects available in English, and the possibility to study abroad through Erasmus partnerships.